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What if one of the greatest R&B ballads of the late '90s was actually meant for another legendary voice? That’s the case with Deborah Cox’s  iconic hit, “Nobody’s Supposed to Be Here.”  Originally written by Montell Jordan , the song was first intended for none other than Patti LaBelle —but she turned it down. In a 2022 interview with VladTV, Montell Jordan revealed the backstory behind the track’s origins. While many fans associate the emotional ballad with Deborah Cox’s soaring vocals, Montell admitted that the lyrics were filled with subtle nods to Patti LaBelle , whom he had in mind when penning the song. For instance, the line “This time I swear I’m through, but if only you knew…”  isn’t just dramatic R&B writing—it’s a direct reference to Patti LaBelle’s 1983 hit “If Only You Knew.”  And the phrase “this lovely black butterfly” ? That’s a tribute to a signature move Patti would perform on stage, evoking the image of grace and transformation. Montell shared that he leaned into his “rap sensibilities” when writing the song, using clever lyrical nods and layered references to LaBelle’s artistry. But despite the personal touches, Patti ultimately passed on the track—leaving the door open for Deborah Cox to claim it and take it to legendary status. Released in 1998, “Nobody’s Supposed to Be Here”  became a massive hit for Cox, spending a record-breaking 14 weeks at No. 1 on the Billboard Hot R&B/Hip-Hop Songs chart. It solidified her place in R&B history—but knowing the song’s original muse adds a whole new layer of depth. Sometimes, a song finds its perfect voice in unexpected ways. And while Patti LaBelle passed on the record, Montell Jordan’s soulful writing and clever tributes still made their way to the spotlight—through Deborah Cox’s unforgettable performance.

Atlanta, Georgia continues to be a hub for rising talent in the music scene, and one name you’ll want to keep on your radar is Briana Shanae . The rapper, known for her raw energy and natural talent, just dropped her latest single titled “Blessed” , and it's already turning heads. Briana Shanae brings a refreshing presence to the game. She’s not just rapping — she’s telling her story, channeling her truth through gritty bars and confident flows that feel both honest and polished. With a sound that blends Southern influence with bold lyricism, Briana is clearly an artist who’s not afraid to stand out. Her latest single, “Blessed,”  is more than a vibe — it’s a statement. The track highlights her resilience, gratitude, and come-up mentality, wrapped in a beat that hits hard from start to finish. Whether you’re discovering her for the first time or already a fan, it’s clear she’s here to stay. With momentum building and a growing fan base, Briana Shanae is an artist to watch closely. If “Blessed” is any indication of what’s next, the future is looking major. Follow her journey on Instagram @britrilla  and stream her new single “Blessed” — you won’t regret it.

Before Red Bull became a billion-dollar brand synonymous with extreme sports, energy boosts, and daring stunts, it was just another odd-tasting drink trying to crack into the saturated beverage market. But instead of taking the traditional route of flashy ads and celebrity endorsements, Red Bull’s early marketing strategy was anything but ordinary — and it all started with empty cans in trash bins. In the mid-1990s, Red Bull co-founder Dietrich Mateschitz  executed one of the most unconventional guerrilla marketing campaigns in modern business history. Inspired by the Thai energy drink Krating Daeng , Mateschitz took a bold approach to launch the product in Europe: he made it look popular before it even was. The “Littering” Strategy Red Bull’s team began strategically “littering” empty cans  of the product in high-traffic, high-social areas like nightclubs, university campuses, and public trash cans. This wasn’t careless waste — it was calculated illusion. The goal was simple: make people believe everyone was already drinking Red Bull. Seeing the cans in places where trends start and energy runs high — think student unions, concert venues, DJ booths — sparked curiosity. Was it a new thing? Was it cool? Should I be drinking it too? This subtle placement built a sense of social proof and FOMO (fear of missing out)  before Red Bull even had mass distribution. Guerrilla Tactics That Hit Hard This early street-smart strategy wasn’t limited to just trash can psychology. Red Bull reps handed out free samples at clubs, parties, and college campuses  — anywhere buzzing with youthful energy. They partnered with athletes and DJs, giving the drink an “in-the-know” reputation among subcultures who valued high performance and rebellion. Instead of focusing on mass appeal, Red Bull created a vibe . It wasn’t sold — it was discovered. Embracing Controversy for Buzz In the late ‘80s and early ‘90s, Red Bull leaned into its controversial reputation . Questions around its mysterious ingredient taurine  — and myths that it came from bull testicles — only added to the intrigue. Some countries temporarily banned it over health concerns due to its high caffeine content. But instead of defending itself aggressively, Red Bull let the rumors swirl.  The whisper campaigns worked. It became the drink parents hated and night owls loved — edgy, mysterious, and rebellious. From Trash Cans to Global Empire By the mid-90s , Red Bull had reached cult status  in Austria and Germany. That underground buzz soon snowballed, and Red Bull exploded into a global powerhouse, dominating the energy drink market and pioneering a whole new genre of brand marketing. Today, Red Bull doesn’t just sell drinks — it sells a lifestyle . But its origins weren’t built on billion-dollar campaigns. They were built on empty cans, street smarts, and a brilliant manipulation of human psychology. Sometimes, going viral means starting with the trash.

Rising R&B sensation Aaron Page  just dropped the visuals for his latest single, “Pretty Girls Like R&B,”  and it’s nothing short of a vibe. With a sound that effortlessly glides between R&B and Hip Hop, Page is proving he's more than just a talented singer-songwriter — he’s a visionary with the confidence and charisma to shake up the industry. Originally from New Haven, Connecticut , and now making waves in Houston, Texas , Aaron has been spreading his wings, reaching new listeners and turning heads at every turn. He’s inspired by icons like Michael Jackson , Kanye West , Drake , Usher , and Bryson Tiller , but his music brings something entirely his own to the table — lush, emotionally charged, and endlessly smooth. Following the success of his standout 2024 release “Lord Knows,”  which exceeded all expectations with its soulful delivery and deep, immersive production, Aaron is back with “Pretty Girls Like R&B” — a track that showcases his ability to blend tenderness with strength, romance with reality, and vulnerability with swagger. The visuals for the single match the vibe perfectly: stylish, intimate, and dripping with that late-night energy fans can’t get enough of. It’s a track that feels both nostalgic and fresh, giving listeners something real to connect with in an era of fleeting moments. What sets Aaron Page apart is more than just talent — it’s authenticity . Trusting in his name and his truth, he brings his full self to every release, crafting songs that are more than music — they’re pages from his life story. The freedom he finds in songwriting is palpable, creating a sonic experience that resonates across genres and generations. Whether it’s a heart-thumping bassline or a soulful vocal that lingers long after the song ends, Aaron is setting a new standard — and the industry is watching. 📲 Follow him on Instagram & TikTok: @whoisaaronpage 🎥 Check out the new video “ Pretty Girls Like R&B ” now — you won’t regret it.

Rising out of the heart of Texas, Austin’s very own Dezi Stormz  is making serious noise in the rap scene with the release of her brand-new single “Outside.”  The track is a bold statement of confidence and raw emotion, and the visuals match that same high-energy, unapologetic vibe. Known for her fearless lyricism and authentic style, Dezi Stormz is proving she’s not just another name—she’s a force to be reckoned with. She’s carving out her lane and letting the world know she’s ready to take her spot at the top. From the delivery to the message, “Outside” captures Dezi’s hunger, heart, and hustle. If you’re looking for an artist who speaks her truth and brings the heat every time she steps in the booth, Dezi Stormz is it. Be sure to follow her journey on Instagram @dezistormz  and tap in with the official single for “Outside” —now streaming on all platforms. The wave from Austin is coming, and Dezi is leading the charge.

Giancarlo Esposito, best known for his chilling portrayal of Gus Fring  in Breaking Bad , endured one of the darkest periods of his life before landing the role that would change everything. A Life in Crisis Following a devastating divorce , Esposito found himself in severe financial turmoil , struggling to make ends meet. The pressure became so overwhelming that he even considered taking drastic measures— ending his own life —just so his children could benefit from his life insurance money . The Role That Changed Everything Just when things seemed hopeless, fate intervened. Esposito was cast as Gustavo "Gus" Fring , the ruthless yet calculated drug kingpin in Breaking Bad . The role not only saved him from bankruptcy  but also revitalized his entire acting career . His performance was so compelling that it earned him widespread critical acclaim, securing his place as one of television’s most iconic villains . A Testament to Resilience Esposito’s journey is a powerful reminder that even in life’s lowest moments, things can turn around in unimaginable ways . His story of perseverance serves as an inspiration to many , proving that hardship can sometimes lead to the greatest opportunities . Now, with a successful career spanning multiple hit shows like Better Call Saul , The Mandalorian , and The Boys , Giancarlo Esposito continues to solidify his legacy in Hollywood— a true testament to the power of resilience .

Rising DMV artist Nastyy  is back with a brand-new music video for her latest track, "Start A Problem,"  and it’s already creating waves in the local rap scene. Known for her raw talent, unique flow, and relentless energy, Nastyy is quickly becoming a name to watch. In the DMV area, where the hip-hop scene is thriving with fresh talent, Nastyy stands out with her undeniable passion for music. Her sharp delivery and confident presence make it clear that she’s here to stay. The "Start A Problem"  music video showcases her artistry, blending high-energy visuals with a catchy, hard-hitting track that captures her signature style. With momentum building and a growing fan base, Nastyy isn’t slowing down anytime soon. If you haven't already, follow her on Instagram at @datz.sonastyy  to stay updated on her journey. Check out the "Start A Problem"  video now and witness the rise of one of DMV’s most promising hip-hop artists! 🚀🎶🔥

New Orleans rap legend B.G.  is back with a vengeance, dropping his highly anticipated solo album, Freedom of Speech , marking his first full-length project since his release from federal prison . After serving 13 years behind bars , B.G. returned home under strict legal conditions—including the requirement to submit his lyrics for government approval  before releasing any music. In response, the rapper boldly named his album Freedom of Speech , making a statement that he refuses to be silenced. A Comeback Worth the Wait Despite his long absence, B.G. proves he hasn't missed a step. His signature raw street lyricism  and Southern bounce remain as sharp as ever. The album boasts an impressive lineup of features, including: 🔹 Juvenile 🔹 Birdman 🔹 Fredo Bang 🔹 Reese Youngn 🔹 E-40 🔹 Finesse2Tymes 🔹 Fiend 🔹 Derez De’Shon With a mix of classic Cash Money influence  and a modern twist, Freedom of Speech  is a must-listen for both day-one fans and new listeners alike. The Resilience of a Rap Icon B.G.'s journey has been one of triumph, struggle, and perseverance . From his early days with Hot Boys  to his incarceration, he has remained a respected figure in hip-hop. His release has been celebrated across the industry, with fans and fellow artists rallying behind his return. Now, with Freedom of Speech , B.G. is reclaiming his place in the game, proving that real artistry and storytelling stand the test of time . Stream Freedom of Speech  on all platforms  and follow B.G. on Instagram @new_bghollywood .

Alabama’s rap scene is heating up , and Lil Thousand  is proving he’s a name to watch. With the release of his latest music video, "Came Up,"  he continues to make waves and build momentum in the industry. A Rising Star from Alabama Lil Thousand is quickly cementing his place as one of the hottest rappers  to emerge from Alabama. His sharp flow , undeniable confidence, and hunger for success set him apart. With each release, he’s showing fans that he’s on a mission to take over the game . "Came Up" – A Statement of Growth The new video for "Came Up"  showcases Lil Thousand’s signature style, energy, and authenticity. It’s a track that speaks on his journey, struggles, and ultimate rise in the rap game . His delivery and charisma make it clear— he’s here to stay . Follow Lil Thousand’s Journey With his latest release gaining traction, Lil Thousand is well on his way to making an impact in hip-hop. Follow him on Instagram @lilthousand_  and check out his new music video "Came Up"  now!

Marvin Gaye was never a fan of disco music —but ironically, one of his biggest hits came from the genre he despised. His 1977 classic, "Got to Give It Up,"  was only recorded to appease Motown's demand  for him to experiment with disco, which was dominating the charts at the time. From Reluctance to a #1 Hit Despite his lack of enthusiasm, Gaye’s smooth vocals and signature groove turned the track into a timeless classic . It became his third and final #1 hit  on the Billboard Hot 100, proving that even when Marvin was reluctant, he still delivered excellence. The "Blurred Lines" Controversy Decades later, "Got to Give It Up"  became the center of a major copyright battle. In 2013, Robin Thicke and Pharrell Williams’ hit song "Blurred Lines"  drew heavy comparisons to Gaye’s track. Marvin’s family took legal action, and in 2015, a jury ruled that "Blurred Lines" illegally borrowed from "Got to Give It Up."  The case resulted in a $5.3 million payout  to Gaye’s children, and Marvin was retroactively credited  as a songwriter on the track. Marvin Gaye’s Unintentional Disco Legacy Even though Marvin Gaye never intended to leave his mark on the disco era , "Got to Give It Up" remains a beloved classic  that continues to influence music today. His ability to transform a genre he disliked into one of his greatest hits is a testament to his legendary talent and unmatched musical genius .

Rising Hip-Hop artist Loni B  is turning up the heat with the release of her latest music video, "Hot."  With undeniable rap skills and a strong presence in the game, Loni B is proving that she’s not an artist to be overlooked. A Star on the Rise Loni B has been making waves in the Hip-Hop scene, showcasing her lyrical prowess and raw talent . Her ability to deliver hard-hitting bars with effortless confidence  sets her apart from the competition. If she continues on this trajectory, there’s no doubt that she’s on the fast track to becoming a mainstream sensation . Why "Hot" is a Must-Watch The visuals for "Hot"  match the song’s energy perfectly—bold, stylish, and full of attitude. Loni B brings the heat with charismatic delivery, infectious flows, and an undeniable presence  that keeps viewers locked in from start to finish. Follow Loni B’s Journey With momentum building, Loni B is an artist you need to have on your radar . Be sure to follow her on Instagram @lonileenay  and check out her new single "Hot" —because this is just the beginning of her takeover.

The legacy of Nipsey Hussle  continues to live on—not just through his music and community impact but also through the business moves he set in place before his untimely passing. One of the most meaningful examples of this is PUMA’s ongoing commitment to depositing money into a trust fund for his children each year . A Lasting Partnership Before his tragic passing in 2019, Nipsey Hussle had a partnership with PUMA , launching a successful collection that reflected his signature style and vision. Even after his death, PUMA has remained dedicated to honoring his legacy—not just in tribute but in tangible financial support  for his family. Building Generational Wealth Nipsey’s brother, Blacc Sam , has spoken openly about Nipsey’s business acumen  and how he worked to ensure financial security for his family. From The Marathon Clothing  to real estate investments, Nipsey understood the power of ownership and generational wealth. The trust fund for his children , supported by PUMA, is a direct reflection of that mindset. The Marathon Continues PUMA’s yearly deposits  into the trust fund show a commitment that goes beyond business—it’s about honoring Nipsey’s vision  of financial empowerment. His impact, both in music and entrepreneurship, continues to inspire, and through initiatives like this, his family and community still benefit from the seeds he planted. Nipsey Hussle’s legacy will never fade, and his marathon truly continues .