Remembering Magic: The Lower Ninth Ward Legend Who Left a Permanent Mark on Hip-Hop

In the vibrant, gritty, and soulful hip-hop scene of New Orleans, few artists represent the city’s raw spirit quite like Awood Johnson Jr., better known by his stage name Magic or Mr. Magic. Born and raised in the Lower Ninth Ward, Magic rose from local street ciphers to national fame, becoming a voice for his city and a force within Southern rap.

Magic’s journey into music began in the underground circles of New Orleans, where he polished his delivery through talent shows and neighborhood collaborations. It wasn’t long before his talent drew the attention of C-Murder, a No Limit heavyweight and fellow NOLA native. Tracks like “Picture Me” and “Watch Yo Enemies” highlighted Magic’s gritty voice and street-hardened storytelling, earning him respect and setting the stage for his solo breakout.

In 1998, Magic released his debut album Sky’s the Limit, a landmark project that captured his voice and vision with clarity and passion. The album was powered by bangers like “No Hope” and the hometown anthem “9th Ward”, peaking at #15 on the Billboard 200 and marking Magic as one of No Limit’s standout stars.

His sophomore effort, Thuggin’, released in 1999, doubled down on the success, delivering hits like “That’s Me” and “Ice on My Wrist” (featuring Master P). Magic’s charisma and authentic Southern style made him a fan favorite in an era dominated by regional rap expansion.

After his third album, White Eyes, didn’t match previous successes, Magic parted ways with No Limit Records, signaling the start of a new chapter. In 2004, he joined the group Body Head Bangerz, alongside Choppa and former boxing champ Roy Jones Jr. Their debut album delivered the hit “I Smoke, I Drank”, bringing Magic back into the national conversation and proving his versatility as an artist.

Though he faced industry ups and downs, including a short-lived deal with TVT Records, Magic remained focused. In 2011, he launched Banx Entertainment, determined to build something on his own terms. His ambition and resilience never waned.

On March 1, 2013, tragedy struck when Magic and his wife Chastity were killed in a car accident in Hattiesburg, Mississippi. Their 12-year-old daughter survived, carrying the torch of her father’s legacy. The news sent shockwaves through the hip-hop world, especially in New Orleans, where Magic was more than just a rapper—he was family.

Magic’s name might not be shouted as loudly as some of his peers, but his impact is undeniable. From his early No Limit days to his independent grind, Magic represented the heart of New Orleans hip-hop—resilient, passionate, and real. He was a voice for the streets, a beacon for his neighborhood, and an artist whose music still echoes in speakers from NOLA to nationwide.

As the city continues to evolve and new artists emerge, Magic’s influence lives on. His music remains a time capsule of a golden era in Southern rap, and his story—full of dreams, success, setbacks, and determination—continues to inspire.

Long live Mr. Magic. Lower 9 forever.