Elliott Forman Wields Wisdom and Vision in New Book and Podcast: "Business Is War"

Elliott Forman is back with Part 2 of his riveting appearance on What’s Yo Story, diving deep into the creation, meaning, and mission behind his new book and podcast—Business Is War. With bold insights and raw honesty, Forman delivers a powerful blueprint for entrepreneurs, creatives, and anyone ready to level up in both life and business.

From concept to publication, Business Is War was no overnight success. Forman shares that the project took three full years to complete, with focused writing from January to July of 2024 before its August release. The message behind the title is clear: success doesn’t come with comfort or excuses. “At some point, you gotta stop making excuses if you want to make it,” he states with conviction.

Forman describes Business Is War as an “intimate and digestible” read—purposefully crafted to be finished in a single plane ride. It addresses the emotional, mental, and operational landmines that derail aspiring entrepreneurs. He blends business savvy with personal storytelling, making it more than just a guide—it's a mirror for readers to see what’s holding them back.

In one standout moment, Forman unveils a custom-engraved sword bearing the title Business Is War—a striking visual metaphor for his approach. It embodies his warrior mindset and reflects his admiration for the grit and honor of Viking culture. The sword is not just a prop, but a personal symbol of the battles fought—and won—on his entrepreneurial journey.

As a first-time author, Forman offers a candid look into the publishing grind. From acquiring ISBNs and barcodes to securing distribution through Amazon, Barnes & Noble, Walmart, and Target, he leaves no stone unturned. He challenges aspiring writers and business owners to go beyond the bare minimum, stating, “Don’t settle for mediocrity. Invest in mastery.”

Addressing the crucial topic of funding, Forman breaks down a simple and fair investment model: principal plus 10–20% return. He warns against predatory lenders and reminds entrepreneurs that trust and transparency are key in raising capital. He also delivers a golden nugget: “Collaboration happens at the top. Competition happens at the bottom.” It’s a sobering reminder of where real power and growth exist.

Forman admits he underestimated the time and discipline it takes to run a podcast. From production and editing to formatting for multiple platforms, the workload is intense. Still, he’s committed, using the Business Is War podcast as an extension of his brand and philosophy—offering strategic knowledge to a growing audience hungry for real guidance.

Never one to avoid hard truths, Forman warns that AI’s rise could displace millions of jobs within five years. He urges listeners to double down on skills that machines can’t replace: critical thinking, creativity, leadership, and financial literacy. “You can’t afford to sleep on this shift,” he says. “Wake up and adapt, or get left behind.”

In a powerful closing, Forman calls on listeners to vision-cast their lives ten years into the future. “What does your lifestyle, health, career, and finances look like? Dream beyond what feels realistic,” he challenges. This isn’t just motivation—it’s a call to war against doubt, procrastination, and fear.

Elliott Forman’s Business Is War is more than a brand—it’s a movement. Through his book, podcast, and personal example, he’s arming a generation with the tools to fight for their future and build legacies with integrity and intention.

Follow Elliott Forman and tap into the full Business Is War experience—because playing small is no longer an option.