top of page

Rob Thomas Sr: A Journey of Resilience and Redemption

New Orleans, Louisiana native Rob Thomas Sr's life story is one that epitomizes resilience, determination, and the transformative power of personal growth. From the impoverished 9th Ward/ Desire Projects of New Orleans to founding Desire Records and subsequently venturing into the fragrance business, his journey is a testament to the strength of the human spirit.

Growing up amidst poverty in the Desire housing project, Rob Thomas Sr and his friends hustled, engaging in activities like cutting grass and washing cars to make ends meet. These early experiences instilled in him a strong work ethic and a drive to strive for something greater.

In 2002, Rob took a significant leap by initiating Desire Records, driven by his passion for music. Alongside a friend, they ambitiously shot a professional music video. However, the duo soon encountered the stark realities of the music industry - the substantial legwork and costs involved in effectively promoting their music. Despite the setback, this served as a crucial learning experience for Rob.

The turning point in Rob's life arrived with the birth of his son, Rob Thomas Jr aka Rob49. The newfound responsibility of fatherhood ignited a desire within him to become a better role model and provider. This pivotal moment triggered a profound transformation in his mindset and priorities.

While incarcerated in 2003, Rob dedicated himself to personal growth, focusing on improving himself as a father and a professional. This period of reflection and growth led him to diversify his endeavors, ultimately birthing his fragrance business called Semeto Fragrance.

Rob's journey exemplifies the power of perseverance and the willingness to evolve despite adversities. Starting from humble beginnings, he firmly believes in the strength of teamwork and surrounding oneself with the right individuals to achieve success.

His story serves as an inspiration, showcasing that setbacks can be stepping stones towards greater achievements. Rob Thomas Sr's journey reflects not just personal success but also the importance of continuous self-improvement, unwavering determination, and the belief in one's ability to overcome obstacles. It's a testament to the human spirit's capacity for growth and transformation against all odds.


43 views0 comments


bottom of page