How Larry Morrow Turned an Idea Into a Multi-Million Dollar Empire

Larry Morrow’s story is a true New Orleans success story—one rooted in hustle, resilience, and an unshakable belief in self. Born and raised in New Orleans, Louisiana, Morrow was not handed generational wealth. Instead, over the past decade, he has built it—positioning himself to pass down a powerful legacy to the Morrow family for generations to come.

Like many entrepreneurs, Larry Morrow’s journey did not begin in the restaurant industry. His entrepreneurial dreams first took shape through a clothing line, which later evolved into a career as a club and concert promoter. In the nightlife world, Morrow quickly made a name for himself, producing some of the biggest and most talked-about events in the country. Along the way, he built relationships with global superstars such as Drake, Rick Ross, Jeezy, Fabolous, Meek Mill, and many more—establishing himself as a trusted and respected figure in entertainment and hospitality circles worldwide.

Morrow’s first step into the restaurant business came with Larry’s Po-Boys. With limited experience in the industry, the venture was short-lived. However, rather than viewing it as a failure, Morrow treated it as a critical learning lesson—one that would later shape his approach to hospitality and business ownership.

A defining moment in his journey came on January 9, 2018, his birthday, when Larry took a bold leap by releasing his first book, All Bets On Me: The Risks and Rewards of Becoming an Entrepreneur. The book offered insight into his mindset, discipline, and willingness to bet on himself—principles that would soon pay off in a major way.

Just months later, in April 2018, Larry partnered with his mother, Chef Lenora Chong, to open Morrow’s, the first official restaurant under Morrow Hospitality. The restaurant was an immediate success, quickly becoming a staple in New Orleans dining culture. When the COVID-19 pandemic struck, like many business owners, Larry and his mother faced unprecedented challenges. With limited seating and restrictions, they adapted, persevered, and stayed the course. When the world reopened, they came back stronger than ever.

Momentum continued to build. On June 17, 2022, Larry opened Monday Restaurant, his second establishment. The following year, in May 2023, he expanded again with Sun Chong, named in honor of his grandmother—a tribute to family, legacy, and roots.

On June 7, 2024, Morrow Hospitality reached a new level with the opening of Morrow’s Steak, strategically located near the Superdome and Smoothie King Center. The upscale steakhouse marked Larry’s entry into premium dining and further solidified his dominance in New Orleans’ hospitality scene.

Just when many thought he might slow down, Larry did the opposite. On July 5, 2025, he unveiled Spicy Mango, his latest restaurant concept. The opening reinforced what many already believed—Larry Morrow isn’t just opening restaurants, he’s playing Monopoly in real life. He even proudly refers to himself as the “Monopoly Man” of New Orleans.

As 2026 approaches, Larry shows no signs of slowing down. He is set to host his highly anticipated All Black Affair on January 17, while also launching his first-ever SOHO Weekend, with SOHO standing for South Hospitality—another bold step in expanding his brand beyond traditional boundaries.

Larry Morrow’s journey is a masterclass in calculated risk-taking, perseverance, and vision. From nightlife to literature to a growing hospitality empire, he continues to redefine what’s possible for entrepreneurs from New Orleans and beyond. One thing is certain—whatever 2026 holds, Larry Morrow will be leading the way.

To follow his journey, connect with him on Instagram: @Larry_Morrow.