Devine: The Music Group That Never Trademarked Their Name And Lost Out After Hit Record "Lately"

In the golden era of late '90s R&B, few groups made an impact as swiftly and beautifully as Divine. Formed in 1995, the all-female trio captivated audiences with powerful vocals and a classic soul sound that stood out among their peers. Best known for their 1998 chart-topping hit "Lately," Divine seemed destined for long-lasting success. But behind the scenes, a series of business missteps and industry pitfalls would bring their promising journey to an early end.

Divine was composed of Kia Thornton, Nikki Bratcher, and Tonia Tash, three young women hailing from various parts of New York and New Jersey. Brought together by managers Nathan Garvin and Gillian Manigat, the group’s talent was undeniable from the start. At the time of their breakout, Bratcher and Tash were just 18, while Thornton was only 17. Yet their youth didn’t stop them from delivering emotionally charged harmonies that struck a chord with R&B lovers around the world.

Their debut single “Lately” skyrocketed up the charts, eventually hitting No. 1 on the Billboard Hot 100. With its timeless melody and heartfelt lyrics, the track became an anthem for love and longing in the late '90s.

Despite their musical chemistry and sudden fame, Divine’s story serves as a cautionary tale of what happens when artistry isn’t matched with strategic business decisions. Most notably, the group failed to trademark their name, a crucial step for long-term brand protection in the music industry. This oversight left them vulnerable and without full control over their brand identity.

Additionally, their record label went bankrupt, pulling the rug out from under what could have been a flourishing career. Without strong business infrastructure or ownership of their group name, Divine had little legal or financial recourse. They released a cover of George Michael’s “One More Try”, but it didn’t receive the same acclaim as “Lately.” Soon after, the group disbanded in 2000—just five years after forming and two years after their biggest hit.

Though Divine’s career was short-lived, their influence is still felt in the genre. “Lately” remains a nostalgic gem for many who grew up during that era, and it’s a reminder of the incredible voices and potential that the group possessed.

Their story is also a powerful reminder of how important ownership, trademarks, and proper management are for artists—especially young, emerging ones. Divine had the talent to stand among the greats, but without the proper support and protection, even the brightest stars can fade far too soon.

While the members have kept relatively low profiles in the years since Divine’s disbandment, fans continue to celebrate the legacy they left behind. Kia Thornton, in particular, has continued to sing and was even a contestant on American Idol. Though Divine as a group may be no more, their music continues to live on in playlists and R&B history.

Divine may not have gotten the credit or longevity they deserved, but their contribution to R&B is undeniable. Their story is one of talent, missed opportunities, and the ever-changing tides of the music industry.