Denver, Colorado native TheyCallHimAP drops visuals to "Not Us" directed by Zay Jones. Clocking just over two minutes and seven seconds, "Not Us" is the kind of breezy, easygoing listen that serves well in such an uncertain time. Match all of this with the strong signal of widely-applicable rap skills, and it makes sense why TheyCallHimAP is being praised as a promising upcoming artist on just his latest release.
There’s no singular formula to a hit song, but there are certainly elements that flag a record as special. Two that come to mind are the following: first, the song has to be easy on the ears and simple to throw on repeat, and second, in combination with the first, the melodies and/or lyrics need to embed themselves in the listener’s brain, becoming an ear worm of sorts. These two aspects are strong indicators of a record that listeners will revisit and sing along too, and thankfully, TheyCallHimAP latest release "Not Us" checks off both boxes.
WATCH THEYCALLHIMAP LATEST MUSIC VIDEO "NOT US" BELOW: